Last week GenTwo launched AMC Creator, a platform that lets asset managers configure structured products on any asset class in days instead of months. CEO Philippe Naegeli joins me to discuss what this launch means for the industry and how it fits into the broader transformation he calls "assetization."
We also talk about the steady march of assetization, the shift from seller's to buyer's markets, and exciting news about the expanded second edition of our book coming from Wiley next year.
Interested in learning more about GenTwo? Visit us here: gentwo.com.
Try AMC Creator: gentwo.com/amc-creator
Key Topics Covered:
The AMC Creator launch - What the platform is and why GenTwo built it, making financial product creation "as easy as booking a flight," and the four-step process from idea to structured product with launch partners Swissquote, ISP, and Sygnum Bank
Universal asset coverage - Why AMC Creator handles any asset class, not just traditional ones, the significance of being the first truly universal configurator, and how the platform matches users with the best execution partners for "product building in minutes"
Market transformation - The shift from seller's market to buyer's market in finance, why democratization is accelerating in financial services, and how mass customization enables tailored products for specific clients
The bigger assetization picture - How AMC Creator fits into GenTwo's broader assetization vision, evidence that assetization is "happening right here, right now," and why this represents "the biggest opportunity hiding in plain sight"
Book announcement - News of the expanded second edition with Wiley, how the original book shaped GenTwo's purpose and direction, and what will be different in the new edition with more data, case studies, and concrete examples
About Our Guest:
Philippe A. Naegeli is an experienced business leader and active investor with an over 30-year career in investment and merchant banking, management and corporate governance. In 2007 Philippe founded PAN Asset Management, where he established and led an international network of financial institutions and investment funds. In 2014 he was appointed CEO, Managing Partner and Vice President of the Board of Forstmann & Co. USA, and in 2018 co-founded GenTwo, a globally operating, Swiss-based B2B fintech company with the mission to expand the investment universe by making all assets investible. Today, Philippe serves as CEO of GenTwo and Member of the Board at GenTwo, GenTwo Digital, and SAS Security Agent Services AG. Philippe is co-author of "Assetization: How Pioneers are Banking on a 78 Trillion Dollar Opportunity" the revised edition of which will be published by Wiley in the beginning of 2026.
All the best, Tom
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